A new generation is walking into tailors’ shops, and not for weddings. They want one jacket that fits perfectly instead of five that almost do.
Prices for made to measure have come down, waiting lists have shortened and a few young tailors have made the whole thing feel less like a gentlemen’s club.
What changed
We spent a month going back, ordering differently each time and asking a lot of questions. What we found was less a trend than a change of habit: people want fewer, better things, and they want to linger over them.
“A good jacket should feel like a decision you only make once.”
First fitting, explained
Bring the shoes you will wear with it. Ask about cloth weight before colour. Expect two fittings and a little patience.
None of this needs a reservation app or a dress code. It needs a free afternoon, a friend who says yes, and the good sense to order one more thing for the table.
Inès Duval
Fashion Editor
Inès covers what people actually wear, from tailoring to the sunglasses you keep on indoors. Previously a stylist.
